The one where Ikea hosted a fashion show
By Heloisa Righetto

With the (fashion) world’s eyes on Milan, the interiors brand took the opportunity to reveal its latest collections. WGSN Lifestyle & Interiors Editor Heloisa Righetto reports

Sep 30, 2015
/

40 min
Like

It’s not often you cover fashion month if you work in interiors, but Ikea hosted its first ever catwalk show as part of Milan Fashion Week and it was quite something. The Swedish retailer showcased its collections developed in collaboration with Katie Eary and Martin Bergström, blurring the lines between fashion and furniture.

The show was streamed live from YouTube – but if you don’t have time to watch the whole thing, jump to minute 14…

The first collection to take the stage was Bergström’s. Entitled Svärtan, it comprised of home textiles (bed sheets and rugs) and glassware in a pared-down palette of grey, black and white. Eary’s Giltig range, on the other hand, features bold prints in vivid colours applied on aprons, lampshades and tableware items. Both collections will available in-store in 2016.

blog 2015-09-30 at 09.27.47 blog 2015-09-30 at 09.28.14

LIFESTYLE, DECODED: From interiors to food to the way we live now and why, our lifestyle and interiors experts can keep you ahead of what’s next. Sound good? Join WGSN.


Subscribe to WGSN

ad_banner1
Experience Lifestyle & Interiors on WGSN.

Related stories

7 photos
How Pantone's Colour of the year 2017 Greenery fits our colour predictions

8 photos
The retail stores giving us interiors envy right now

4 photos
London's new immersive art exhibition invites you to step back in time

18 photos
Interior Design Colour Trends: The New Hues for 2017

4 photos
London's Design Museum has a new home - and it's brilliantly ambitious