May 30, 2019 | By Louise Squire
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Oct 27, 2010
For all your style and survival essentials world-renowned outerwear company, The North Face, has launched a new concept store in Tokyo’s Harajuku neighborhood.
Kunichi Nomur designed the 4 floor lifestyle shop that has an industrial flare among the high ceilings and metal fixtures. Each level takes on a different theme which will change on a regular basis.
In an effort to bridge the gap between fashion and function find their famous outwear and equipment showcased in thoughtful displays alongside special collaborations with contemporary fashion labels.
The 4th floor is kept as a gallery hosting the “Standard of Living Package” where people, artists and athletes can artistically contribute to share the nature of their relationship with the brand.
6-10-9 Jingumare, Shibuya-ku / 81 (0)3 5456 2831
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