Login

The North Face Standard

 nf-ex.jpg

For all your style and survival essentials world-renowned outerwear company, The North Face, has launched a new concept store in Tokyo’s Harajuku neighborhood.

nf-interior.jpg

nf-c.jpg

Kunichi Nomur designed the 4 floor lifestyle shop that has an industrial flare among the high ceilings and metal fixtures.  Each level takes on a different theme which will change on a regular basis.

nf-2shirts.jpg

nf-sh.jpg

In an effort to bridge the gap between fashion and function find their famous outwear and equipment showcased in thoughtful displays alongside special collaborations with contemporary fashion labels.

nf-stofl.jpg

The 4th floor is kept as a gallery hosting the “Standard of Living Package” where people, artists and athletes can artistically contribute to share the nature of their relationship with the brand.

nf-f.jpg

nf-tent.jpg

nf-ac.jpg

nf-sb.jpg

 The North Face Standard

6-10-9 Jingumare, Shibuya-ku / 81 (0)3 5456 2831

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin