The new wave of shoppable Instagram brands

shoppable Instagram brands

Shoppable Instagram brands


There is a reason that social influencers are getting bigger and bigger, in a sea of sameness consumers are still trying to seek the next big thing, the ‘in thing’ that feels forward-thinking. Influencers always seem to know what that next big thing is (and they reflect the societal shift from consumers only ever trusting fashion editors as retail gurus to now trusting strangers on the Internet who look and sound like them, or who they aspire to be; approachable fashion insiders), and it’s part of the reason that influencers rack up followers, and why followers become invested in their favourite influencers. The really successful influencers get that perfect balance of being a best friend to their 100k followers, and they fill the best friend role by offering real talk content, insider goss, and a good few laughs. That insider intel is a bit like when your real life best friend tells you about a sample sale, or an amazing top she bought on her recent trip to Amsterdam.

So this season if you are seeking something a little different to the same old sale rack stuff for your closet, take a look at these influencer approved sites (with huge followings, shoppable instagram feeds, and serious global appeal) currently riding high thanks to influencer effect.


  2. Instagram: 51.4k followers
  3. Why you should shop it: This site is all about the little details, they take your normal womenswear tops and update them with Insta-worthy modern necklines, a flash of skin via perfectly placed cutouts that are ideal for the winter season, when you are tired of your standard black cashmere jumper. They look like the sort of items that will be on all your favourite bloggers in LA, teamed with rugged hem jeans and black boots, and guaranteed to get compliments. The brand is savvy enough to promote followers who are wearing its clothes on its own insta-feed to build a reciprocal relationship.
  4. Influencers who love the site: Olympian gymnast Alexandra Raisman, blogger Chiara ferragni and Global PR Director at J Brand Beth Nicole Newman.


Pink Baby @alwaysjudging in the new Bardot Top 💕 📷 @grantlegan

A photo posted by LNA (@lnaclothing) on


The Back Tie Bodysuit ✨ A photo posted by LNA (@lnaclothing) on


  1. Instagram: 191k followers
  2. Why you should shop it: It’s another blogger favourite, and was recently featured on the blog The Frugality. The signature style? Frilly details. With the statement shirt being such a key item at the moment, Storets have perfected the shirt with frill details that make it stand out from the crowd. When you want to look done, but not too polished.
  3. Influencers who love it: Blogger Alex Stedman from The Frugality, blogger Arielle Noa Charna from Something Navy and Michelle Madsen from Michelle Take Aim


Effortlessly chic styling for weekend. @michelletakeaim in storets blouse. #storetsOnMe

A photo posted by storets (@storets) on


In love with @somethingnavy in storets Dopea Ruffle Blouse and Hari Suede Skirt. Super cute! A photo posted by storets (@storets) on


    1. Instagram: 89.5k followers
      • Why you should shop it:

      It has all your catwalk inspired styles for less. This is the place to get that cutout sweater, elongated striped shirt, oversized sweat tops (ala Vetements) and not to mention an array of design detailing, historical catwalk inspired ruffles, open backed tops (a street style staple) and products that seriously play with proportions.

      Influencers who love it: blogger Victoria H from thelustlistt, and Kendall Jenner.

Order this weekend for Christians delivery worldwide @houseofsunny Friday fun.

A photo posted by House of Sunny (@houseofsunny) on


Cut on the fold cleanse jumper for extra oversize. A photo posted by House of Sunny (@houseofsunny) on




Instagram: 180k followers

    1. Why you should shop it: The Aussie label is taking the fashion world by storm, via instagram. Its retail website has an embedded shoppable instagram feed and much like the other brands featured here, it offers that twist on modern favourites. So again the open backed top is key, as well as a lookbook dominated by Millennial Pink (the colour of the season) but it’s that balance of inspired evening wear, that could be dressed down with a black rollneck for daytime glam, where the brand really shines.
  1. Influencers who love it: Jill Wallace of Little Black Boots, and Rocky of Rocky Barnes.


Shop the feed ; we can’t get enough ; #shop #new E U P H O R I A ; now ; #keepsakethelabel #new #editorial A photo posted by Keepsake The Label (@keepsakethelabel) on



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