May 30, 2019 | By Louise Squire
There is a reason that social influencers are getting bigger and bigger, in a sea of sameness consumers are still trying to seek the next big thing, the ‘in thing’ that feels forward-thinking. Influencers always seem to know what that next big thing is (and they reflect the societal shift from consumers only ever trusting fashion editors as retail gurus to now trusting strangers on the Internet who look and sound like them, or who they aspire to be; approachable fashion insiders), and it’s part of the reason that influencers rack up followers, and why followers become invested in their favourite influencers. The really successful influencers get that perfect balance of being a best friend to their 100k followers, and they fill the best friend role by offering real talk content, insider goss, and a good few laughs. That insider intel is a bit like when your real life best friend tells you about a sample sale, or an amazing top she bought on her recent trip to Amsterdam.
So this season if you are seeking something a little different to the same old sale rack stuff for your closet, take a look at these influencer approved sites (with huge followings, shoppable instagram feeds, and serious global appeal) currently riding high thanks to influencer effect.
The Back Tie Bodysuit ✨ A photo posted by LNA (@lnaclothing) on
In love with @somethingnavy in storets Dopea Ruffle Blouse and Hari Suede Skirt. Super cute! A photo posted by storets (@storets) on
It has all your catwalk inspired styles for less. This is the place to get that cutout sweater, elongated striped shirt, oversized sweat tops (ala Vetements) and not to mention an array of design detailing, historical catwalk inspired ruffles, open backed tops (a street style staple) and products that seriously play with proportions.
Cut on the fold cleanse jumper for extra oversize. A photo posted by House of Sunny (@houseofsunny) on
KEEPSAKE THE LABEL
Instagram: 180k followers
Shop the feed ; we can’t get enough ; #shop #new E U P H O R I A ; now ; #keepsakethelabel #new #editorial A photo posted by Keepsake The Label (@keepsakethelabel) on
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.