The New Pleasure Junkies

For a completely fresh approach to editorial, dancers were called in to highlight this season’s most advanced activewear for a video in this month’s i-D magazine. The New Pleasure Junkies personalize style and activate a new level of presentation as they capture dancers’ movements by film and give personal interviews with styling information.

Classically trained dancers, as well as those showcasing a gritty street style, were outfitted in a range of designer pieces including adidas, Stone Island Shadow, G-Star, Porche Design Sport, Hussein Chayalan for Puma to name a few.

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