Sep 21, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
Jul 25, 2013
Inspired by Bjork’s 2011 Biophilia album, the Icelandic musician has teamed up with Sir David Attenborough to explore the relationship between humans, animals and music.
The short documentary, entitled The Nature of Music, is part of Channel 4’s Mad4Music series, which explores the ways we currently engage with music, and the role technology might play in the future.
Bjork collaborated with Attenborough on her groundbreaking album Biophilia in 2011, to better understand the ways sound works in nature. The part-educational project comprises a series of digital apps that enable users to interact with songs, and re-mix or create completely new versions to become part of the artistic process. For the subsequent album tour, Bjork even commissioned a number of bespoke, ancient instruments that utilize natural forces, including a pendulum instrument that oscillates with the earth’s gravitational pull to create musical patterns. These instruments will feature heavily on the documentary film’s score.
Discover the new ways consumers are interacting with music in our recent report, Audiophile 2013. The Nature of Music will air this Saturday, 27th July on Channel 4 – available to UK viewers only. – Samantha Fox
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.