Music festivals in South America are definitely a booming culture and the fashion trends from the muddy fields are exciting says WGSN’s Business Development Manager Ángela Díez
The indie music festival landscape has grown fast since 2010 and the Lollapalooza festival debut in Santiago (Chile), followed by Sao Paulo (Brazil) in 2011 and Buenos Aires (Argentina) in 2013, and now it seems like Bogota (Colombia) will finally join the Lollapalooza family this fall.
But Colombia hasn’t been a total stranger to music festivals during all these years. Estereo Picnic Festival was also born in 2010, bringing the festival spirit to Bogota, a cold and seriously atypical tropical city (it’s not all coconuts and palms), dubbed “South America’s next capital of cool” by Forbes Magazine a couple of years ago. And it has been quite interesting to see how festival culture from North America and festivals such as Coachella and Lolla have shaped clear fashion trends for festivalgoers from this side of the world. But let’s be honest, we are not a band of hippies…
In fact our fashion at festivals is actually more largely influenced by the weather. Truth to be told, Bogota’s weather can be quite tricky; rain and hail come along to the festival, uninvited but constant… so, mud, umbrellas and the most horrendous plastic capes are becoming part of the festival world.
But the cold hasn’t got us down and the traditional festival dress code has evolved from the obvious fringes, vests and flower headpieces towards a more realistic and logic approach, aimed to protect from the weather instead of looking like a fashion victim freezing sixties hippie begging for heat. We should definitely pick a name for this emerging group… perhaps climate musical warriors? Probably not so catchy but you get the idea behind it…
Of course, there will always be some risk-takers -candy to cool hunters’ eyes- pushing the boundaries of this new “fashion season” as it has been called by some major brands that design entire collections for these events. Here are some street style shots immersed in this diverse Latin American melting pot.
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