Login

The Metamorphosis

butterfly-effect.jpg

We highly recommend visiting the Dior Homme boutique if you’re in Paris this month.  A new instillation by Italian artist Andrea Mastrovito and commissioned by creative director, Kris Van Assche, features nine thousand black decoupage butterflies flying across the ceiling and walls of the stark white boutique, like Hitchcock’s birds only less menacing, and much prettier.

Inspired by the whimsical F/W 08 collection, which featured butterflies “attacking” everything from blazers to t-shirts, and even butterfly-shaped bow ties, they’ll be around through December before flying away in the new year.

Talk about a breathtaking metamorphosis!

Clockwise from top: Dior Homme F/W 08, Dior Homme store in Paris, Dior Homme F/W 08, Dior Homme store in Paris , Dior Homme store in Paris

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin