Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
There are quite a few ‘making of’ denim videos out there and most focus on the artisanal cutting and sewing of a single jean. However, most jeans are never produced this way and its nice to see a beautifully made video about the bulk production of a jean – something not usually associated with beauty. WeSC made this video that follows the cutting, sewing, stitching, manual treatment and love that goes into each and every pair; it’s a great watch.
The video comes as part of WeSC’s Denim Takeover, more info to follow.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.