The Live in Levi’s Project

Everyone has a story behind their favourite pair of Levi’s and to celebrate this, the iconic blue jeans brand has launched its ‘Live in Levi’s Project’.

It’s been said that the best thing about denim is that it gets better with age. Whether its a stellar fade from raw or just busted up stonewash, the trusty twill will endure the myriad of memorable moments that make up our lives (and more). To celebrate this marvel, the blue jeans originator Levi’s, have launched a global campaign dedicated to the stories and styles of people who wear Levi’s today. Entitled, ‘Live in Levi’s Project‘, the digital platform blends storytelling with social media and invites Levi’s enthusiasts to interact with product online via photo submissions through their social media channels. The result is a tumblr style stream of Levi’s stories and moments collected, documented for fans to explore. To kickstart the project, Levi’s released a short film showcasing the experiences of real people – musicians, tattoo artists, barbers, street performers, and others – living, working and playing in Levi’s®.

Want to share your own? Just use #LiveInLevis on Facebook, Twitter, Instagram and Weibo, then visit levi.com/LiveInLevis.

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