May 11, 2018 | By WGSN Insider
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May 20, 2015
By Theresa Yee
This week Simple Skincare is rewarding acts of kindness in a new Covent Garden pop-up designed to encourage people to learn, create and share kind acts in exchange for their latest product launches.
Open for two days from tomorrow, the Kind is Simple Store will play host to the new Kind Community consisting of skin expert Dr Phillipa Lowe, skin artist Lisa Valencia and Simple nutritionist Jenna Zoe who are on hand to give personalized advice on everything skin related.
Customers will be taken on a journey through the interactive installation and encouraged to rehydrate at the Simple Rehydration Station, create a kind note for a friend at the Kind Words Wall and discover an array of kind acts on the Kindness Tree, all of which are designed to be carried out and shared on social media.
Also on hand is Sophia Langmead, Simple’s kind creator who will be stationed in the craft corner helping visitors create one-off pieces of art to be compiled into a Kind Collage.
In exchange for participation customers receive the new Simple Micellar Cleansing Water and Micellar Cleansing Wipes free of charge.
A truly refreshing take on customer interaction, this pop-up taps into the growing trend of living a kind life – being kind to others and being kind to yourself.
The Kind is Simple Store is open to all at East Piazza, Covent Garden, London, on Thursday 21st and Friday 22nd May.
-Emma Grace Bailey
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