The Ivy League

Hi – I’m back from Montauk with photos and sunburned feet in the pattern of my Havaianas flip-flops…this looks totally rad, believe it. I was out there for the first of the parties that The Ivy are throwing at Sole East this season…but also I was there just because it’s summer…and that’s what you do in the summer if you live in NYC. The party was super cute…and though there have been a few noises about “oh no, now hipsters are going to take over Montauk”…well, it didn’t feel that way at all to me. This party – and Montauk in the summer in general – is all about low-key artistic cool. Since the days of the Rolling Stones hanging out at Andy Warhol’s ramshackle Montauk compound, this has always been the East End hangout for surfers, photographers, edgy models, artists, and young designers…the vibe out there is decidedly more Diane Arbus than Diane von Furstenberg. More photos from the party and from Montauk tomorrow…xx eddie

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.