Oct 04, 2017 | By Harriet Kilikita
Experience Lifestyle & Interiors on WGSN.
Jul 27, 2016
When it comes to interior decor, take a closer look at your next bath mat purchase. Social media and specifically the effect that it has on designs in the home is becoming more and more apparent.
In our latest The Beautiful Bath Basics report (subscribers can check it out here) it captures the return of the simple classic white bathroom, and how the Instagram grid is shedding some light upon bath trends and commercial updates on key products.
This appeal of the Instagram style grid for interiors? The geometric motif is minimalist and fresh, making it ideal for both the high-end and mass markets. Grid patterns have become a key staple with bathroom interiors product. These patterns come in relief, woven or printed structures across bathroom flooring and wall textiles. The grid format is also displayed on bathroom towels, with extra-thick and fine cottons which are durable and soft, offering an essential and adaptable towel solution.
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