Login

The Good Life (Junya Watanabe)

Paris…Junya Watanabe is always the one designer you can count on without fail to take classic elements of the past and make them look modern, young and fun. His S/S 10 collection, called simply “Snob” was meant to be a look back at dandified nostalgia of mixing tailoring with casual sportswear. Looking like something out of an alternative universe (circa 1920s and ’30s), there were beautiful plaid jackets with pastel-colored shirts underneath. Paisley and polka dot cravets gave that extra bit of pretentiousness for the lock-jawed “I’m better than you” models. Some of the shorts shown with sport coats had beautiful retro patterns to elevate the entire look all the more. As the show progressed, more casual attire found its way into the assortment, especially the ongoing collaboration with Levi’s. The ripped and distressed jeans looked refreshingly natural with plaid jackets, shirts and a short-brimmed hat and spectator shoes. The woven vests had no backs, once again modernizing a very traditional detail. Waxed coated hunting coats put the final element of “town and country” into Watanabe’s aesthetic, something he accomplishes every season. This is how men want to dress right now, proving how authentic classicism can be updated for the “now.”

junyas10.jpg

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • The snobitry exuded from the slightly tailored looks is humorous. Yes, there are classics. Yes, there sport jackets. But these looks are anything but traditional. There is fun pattern mixing and color play. The new “snob” is about breaking all the rules because of confidence ad not fitting into stereotypes.

  • lwong

    The classic prints and not so classic combo’s of them, are a refreshing change from the tone downed colors of Milan Fashion Week.

Share
Tweet
+1
Share
Pin