May 24, 2019 | By Cassandra Napoli
Experience the leading provider of consumer foresight.
Thanks to the trend for lumberjack-chic, gilets are gaining momentum as the key silhouette for the season. WGSN INstock data reveals how it is making its mark in the jacket category across US retailers right now, and the other key styles you need to know.
The gilet jumps out this season and proves its layering versatility as temperatures vary. The gilet increased its count by 102% YoY in October across 39 US retailers, proving to be a leader with the most growth in the jacket category. The gilet’s revival is a nod to men wanting to harness their inner lumberjack. But it has also had an upgrade this season with new styling tips, teaming the gilet over lightweight outerwear and suiting, for an urban but smart finish.
Neiman Marcus proves to be on top of its game as it had an average count of 58 gilets in the month of October with 93% of its assortment holding some SKUs out of stock. Gap, Banana Republic and Club Monaco held a high proportion of SKUs out of stock, with a 75%, 69% and 68% gilet share of jackets in October, respectively.
Though gilets were the clear winner, other silhouettes were also lining up for their jump, such as the Harrington jacket, which grew 96%, YoY in the month of October. Followed by the padded jacket showing a 62% increase YoY, and the bomber jacket continues to mark its territory, increasing a considerable 60% YoY.
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