This year’s new directors’ showcase featured everything from seat-gripping campaigns to eerie music videos. WGSN’s Sarah Owen reports.
Uncovering emerging talent is no easy feat, but Saatchi & Saatchi has made it a Cannes Lions tradition. In 1991, the global advertising giant established a new directors’ showcase rounding up reels from some of the most exciting campaigns, commercials and creative music videos. Fast forward to 2016 and the tradition is one of the most anticipated sessions at Cannes, pulling attendees into the jam-packed Palais des Festivals.
Although there was over an hour of highly recommended selections (which you can check out here), we’ve reduced it to our five favourites. And trust me, they’re a visual and sonic treat so worth watching on your lunch break.
Embarrassed by Hollie McNish
AICP 2016 by Rupert Burton
High School Never Ends by Matt Lambert
Operator by Caroline Bartleet
Red Lips by Grant Singer (and Skrillex)
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