12 hours ago | By WGSN Insider
Granted, there may not be much sun in the sky at the moment, we’re still suffering the effects of winter in the WGSN London office. But the joy of Australia is that the sun is always shining, it’s summer all year round and so the swimwear brands based there, have a constant and engaged consumer.
Plus, in the last three to four years, there’s also been a boom in the new, emerging swimwear designers coming out with their smaller brands, who are focused on pushing the design boundaries when it comes to their continent’s most popular garment: swimwear.
Here’s the brands I love right now:
1. She Made Me
She Made Me has THE MOST beautiful crochet swimwear ever ever invented. It’s sexy and skimpy, but her natural neutral colourways give her collections a true 70s vibe.
2. Peony Swimwear Peony’s collection features soft pastel florals in mint and pink feminine colour ways. The best thing about this brand is the attention to detail that comes in the form of tiny frills or crochet inserts.
Designed by a group of creatives, Zulu and Zephyr’s chic collection features beautiful design details such as plunge lace up and seductive 80s high leg shapes.
4. Jaymes Designed by model Jamie Allen, Jaymes swimwear features fun 60s inspired prints mixed with lace in cheeky modern shapes.
Like this? Find out more about what Katie’s day job is like here
INTIMATES, IN DETAIL: Full length, detailed reports. The latest trade show takeaways first. Live Q&As to ensure all your questions are answered. The future trends that are going to be huge. Our ridiculously clever Intimates team deliver all of that, and then some. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.