The exciting new direction of Paul Frank kidswear
By Erin Rechner

It’s sportier, sleeker and wants to be known for more than just graphic t-shirts and playful prints. WGSN Kidswear Senior Editor Erin Rechner reports

Sep 21, 2015

paul frank kidswear

Paul Frank kids collection debuted at New York Fashion Week in Hudson Mercantile to a crowd that couldn’t have been more excited about the line – and that includes celebs (from Coco Rocha and baby Ioni to Rachel Zoe and family, plus many more).  Tunes were pumped out by the best tot DJ in town, DJ Furlano and the theme of the whole event? Circus – from the apparel to the afterparty, which was a riot of people on stilts and aerialists whizzing overhead.

But back to the clothes. The SS 16 collection has been dubbed “Circus Jumble” and has a sportier and sleeker look, while maintaining its traditional brightly-coloured palette with additions of white, black and gold. This elevates the brand which is known mostly for its playful graphic tees and characters. We are excited to see where new creative director, Stan Wan, takes the Paul Frank line. Our prediction? Expect to see a higher-level output for stylish tots.

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