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The End for Organic?

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A depressing, yet interesting article was posted recently on the New York Times website, discussing the decline in organic jeans offerings in the market. They say:
“A few years ago, tons of denim labels were pushing jeans made from organic fabrics, and there were quite a few cute ones available. Today, though, all of these companies have dropped their organic denim items, which is of course partially due to the recession (sigh), since consumers were unwilling to pay more for organically raised cotton. However, it’s also because organic cotton apparently stretches out more than generic cotton, making for poor-fitting jeans.”

The Times interviewed Rogan Gregory, who stopped using organic denim for his eco-conscious brand Loomstate. To read more, click here.

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  • Amanda

    I thought this comment was interesting on the original article cited and tells a different side to the story:

    By Jillinvta on 01/12/2011 at 3:56pm
    I have been doing fabric development with organic cotton since the early 90’s and I can say that the stretching out problem or the fuzziness doesn’t have anything to do with how it is grown. It is all about fiber choice. We made some of the most beautiful fabrics using very long staple organic cotton, actually better quality than what we made in conventional cotton. I hope this article doesn’t discourage people from looking for clothing that pays more attention to the impact on the environment.

  • Hi Amanda,
    Yes, couldn’t agree more. We at Stylesight like to report on current articles and this New York Times piece was and still is a hot topic. I have noticed a lot of talk at various fabric shows about the decline in consumer interest in organic product of late and it has worried me.
    Now with the rise of cotton costs adding to this predicament, I really hope the organic market doesn’t diminish. Brands like Kuyichi and mills like Arvind and Parras who truly ‘live’ organic product are thriving, showing us all that it is possible to do well with organic. I think this is a really interesting topic of increasing importance right now and its great to hear all sides of the subject so thanks for posting your thoughts!

  • Jeep belts for men
    We at Stylesight like to report on current articles and this New York Times piece was and still is a hot topic. I have noticed a lot of talk at various fabric shows about the decline in consumer interest in organic product of late and it has worried me.

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