Sep 13, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
A depressing, yet interesting article was posted recently on the New York Times website, discussing the decline in organic jeans offerings in the market. They say:
“A few years ago, tons of denim labels were pushing jeans made from organic fabrics, and there were quite a few cute ones available. Today, though, all of these companies have dropped their organic denim items, which is of course partially due to the recession (sigh), since consumers were unwilling to pay more for organically raised cotton. However, it’s also because organic cotton apparently stretches out more than generic cotton, making for poor-fitting jeans.”
The Times interviewed Rogan Gregory, who stopped using organic denim for his eco-conscious brand Loomstate. To read more, click here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.