The Empire On Which The Sun Never Sets: The Olsen Twins

ashleyA terrible, potentially life-damaging secret: I seriously dig those Olsen twins’ sartorial choices, from the homeless chic look of yore, to the polished image (and Balenciaga heels) the girls have taken up recently. (They’re not even afraid of the Prada turbans!) I’m tired of denying it, tired of half-heartedly making fun of their horrible excuses called acting careers and their line of throwaway items (clothes, home goods and makeup) from mary-kateandashley, while inside a silent storm of jealousy rages on unchecked. (Have you seen the bags these girls carry around town?) And it’s only getting worse. WWD ran a full page article today about The Row, the twins’ high-end clothing line, whose second collection bowed in a rented Paris apartment in February to a shockingly receptive audience. It’s great, I want everything ($3,220 Tuscan lamb-fur coat, $360 leggings, $1,700 3/4 length sleeve cashmere tuxedo jacket) and I’m not ashamed to admit it. This is me, openly stating that I want to look like an Olsen twin. Besides its high price-points, what sets this venture apart from the recent influx of celeb fashion lines?


It’s not meant to be one. Ashley, who interned at Zac Posen in 2004, began the line as a t-shirt project. “I thought I was going to wear the shirts myself. I didn’t care if it sold. It wasn’t about building a business or making a statement,” she says in today’s WWD, adding that unlike other Olsen lines, The Row does not feature their names. MK got brought in early on, and the twins enlisted the design skills of long-time friend Danielle Sherman, and her (undoubtedly thrilled) roommate, Tiffany Bensley. Barneys bit, and now The Row’s distribution is increasing dramatically with this second, even higher-end collection. Their Empire is ever-widening, at this point it’s futile to resist.

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