11 hours ago | By Nigel Taylor
Big data meets consumer insights. Experience WGSN.
Dec 17, 2014
London’s Crown Estate – the landlord behind Regent Street – has come up with a ‘surprise and delight’ way to encourage shoppers in the final flurry before Christmas.
Working with certain stores (with more to follow) shoppers can drop off their purchases at branded carts located on the street and have the goods sent home or to hotels in the London area.
Drop-offs before 6pm are guaranteed same-day delivery and the service is free to use up until Christmas, and becomes a paid-for service in the New Year. Initially, the carts are manned, but the idea is that customers can self-serve using the in-built digital screen, signing into using Facebook or by creating a new account.
Stores currently using the facility include Camper and Wolford with Hunter and Primark set to join the scheme shortly (according to the cart attendant!).
As a way to encourage shoppers laden down with packages to instead stay in town a bit longer, go for a drink or a bite to eat, and spend more in the Regent Street area, it’s pretty nifty.
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