Oct 19, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Diesel launched their School of Island Life by holding a series of free lessons, field trips, screenings and parties featuring inspiring industry experts and pioneers from creative and cultural fields.
Having launched earlier in May, The Diesel School of Island Life have been offering Diesel Island passport holders an extraordinary series of free experiences including events, parties, workshops and field trips, hosted by special guests from the worlds of art, film, politics, music and more. Each one brings to life Diesel’s “Land of the Stupid, Home of the Brave” philosophy.
With an emphasis on pioneers, new creative communities and aspirational insights, The Diesel School of Island Life offered a new oasis, where its inhabitants can creatively thrive and express a point of view about relevant social issues to stimulate action. Held in warehouses in and around Shoreditch, London, field trips and workshops were offered to Islanders willing to step outside their comfort zone, from dance lessons with Totally Enormous Extinct Dinosaurs, to D.I.Y. Taxidermy with Charlie Tuesday Gates. The infamous Last Tuesday Society offered a three hour workshop that lead participants through the process of creating their own masks using a variety of mediums from papier-mache bases to lace and resin. Continuing on with the crafts workshops, Fashion Designer Katie Eary and Accessories Designer Fred Butler talked participants through the process of customising their clothing and creating their own island apparel. And if that wasn’t enough, Goldie, the renowned British electronic musician, D.J., visual artist and actor lead a discussion on how to start a creative revolution on Diesel Island.
Live music and dancing is also high on Diesel Island’s agenda, with Diesel Island Discos taking place across all their U.K. outposts. Live bands and D.J.s such as SBTRKT, Joker, Errors, Aeroplane, Boy 8 Bit, Visions of Trees, Niki & the Dove, Beat Connection and Mumdance will appear at specially curated nights in London, Glasgow, Manchester, Leeds, Birmingham, Nottingham and Liverpool.
All aspiring Diesel Island citizens need to do is head for their local Diesel embassy (store) to pick up a Diesel Island passport or visit Facebook.com/Diesel to sign up and unlock the array of workshops and special guest insights. By attending the School activities or making a brave purchase at Diesel stores, attendees are given a Diesel Island visa, which rewards them with even more Island perks.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.