The film has provided unlikely inspiration for Vogue, Selfridges and Primark. It was only a matter of time before Anna Wintour got Minion-ed, says WGSN Senior Editor of Digital Rachel Arthur…
The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on a rainy London Friday, the infamous yellow, pill-shaped creatures have provided the basis for a makeover of some of the industry’s most iconic figures.
Karl Lagerfeld, Suzy Menkes, Anna Wintour, Jean Paul Gaultier, Alexa Chung, Vivienne Westwood, Marc Jacobs, Cara Delevingne and Donatella Versace have all been given a new look to fit their animated counterparts, courtesy of the designers over at fashion site Stylight. A be-goggled Wintour and Gaultier with a single central eye, are particular highlights.
The Minionistas, as they’ve been called, follow hot on the heels of Minion fever across the retail space of late. In celebration of the Universal Pictures film, Minion (a prequel to Despicable Me, which first featured the yellow army), themed animated product has been popping up everywhere.
There is of course the expected flood of product at the likes of Primark, while Selfridges teamed up with designers Rupert Sanderson, Giles Deacon, Tatty Devine and others, for a dedicated collection called Minions Bello Yellow.
If that wasn’t enough, Vogue also made the headlines when it introduced a (spoof) Minion-dedicated cover to accompany a documentary explaining exactly why these little organisms are so inspirational for designers across the space. Watch it and weep, below…
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