The Cutthroat World Of Premium Denim


Douglas Keeve’s Dirty Denim series on the Sundance Channel gives you a behind-the-scenes look at the L.A. Mecca of the denim business and its evolution. The online documentary clips feature Chip of Chip & Pepper, who explains the hardcore reality of the denim industry, from stealing each other’s samples and spying on competitors to copying washes and blackmailing workers in the manufacturing plants. Of course, this isn’t everyone’s reality, but the “dirty” trend definitely extends way beyond washes in the denim world…

Click on the links bellow to see the individual episodes:

DIRTY DENIM: Birth of Jeans Episode 1                                                                                                                                                                               
Go inside the denim industry with denim-designing duo, Chip and Pepper. Find out how dirty denim can get with a behind-the-scenes look at the business. In this episode, find out how L.A. became the denim capital of the world.

DIRTY DENIM: The Wash Episode 2
Episode 2 shows some of the top-secret, high-tech and hand-crafted methods that turn denim into “blue gold.”

DIRTY DENIM: Stealing Episode 3
Here, paranoia and cut-throat competition are standard; for bigger brands and up-and-comers, stealing is business-as-usual.

DIRTY DENIM: The Crash Episode 4
The final episode shows how a tough business gets tougher when competitors collide and the global economy crashes.

Behind the Scenes: Episode 1
In this outtake, Crockett the dog performs amazing feats.

Behind the Scenes: Episode 2
Chip and Pepper text each other from across the table.

Behind the Scenes: Episode 3
Meet some of the people behind Chip and Pepper.

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