The Curated Cool: Refinery29’s #29Rooms is back for NYFW
By Sarah Owen

The three-day art extravaganza themed “Powered by the People” brings an array of magic, Instagrammable moments. WGSN’s Sarah Owen reports live.

Sep 08, 2016
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Back at it again! Digital media site Refinery29 returns with its immersive (and oh so Instagrammable) #29Rooms installation ahead of NYFW – giving bloggers, editors and the public, a chance to bank as many Insta-worthy posts as their phones will store. This year’s extravaganza taking place in a 80,000-square-foot Brooklyn warehouse explores the theme, “Powered by People”.

Of all the 29 rooms some of the most progressive, engaging and visually stimulating spaces included Adwoa Aboah‘s interactive display of over 500 telephones hanging from the ceiling which played personal stories from women overcoming all sorts of obstacles (keep a listen out for Cara Delevingne on there too).

Brands including Michael Kors, Ulta Beauty, Perrier, Ford and Papyrus, went all out with stunning activations that followed a careful narrative – perfect for the storyteller who will Snapchat the entire space.

A personal favourite, however, was the space-inspired room by YOU-NIVERSE and Radiant Human. Visitors have a chance to do a personal aura photo shoot and reading that interprets and deconstructs the meaning at colour stations throughout the room. Be sure to make a stop here and check out my aura photo below:

Inside Refinery29 29rooms

Inside Refinery29 29rooms- personalised Aura photos for everyone :)

Inside Refinery29 29rooms

Inside Refinery29 29rooms

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Sarah checks out Refinery 29's #29 Rooms

Sarah checks out Refinery 29’s #29 Rooms

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Love The Curated Cool? See Sarah’s latest photography – follow them on Instagram@sarahsarahowen

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