The store is half retail, half gallery space – and it’s the ultimate antidote to boring shopping experiences. WGSN City By City Assistant Editor Maria Mao Cui reports
Ever feel like shopping can be bit dull? Take yourself to The Cool Hunter in Melbourne to find out how creative retail can really be…
Where: The Cool Hunter, 142 Commercial Road VIC 3181
Three reasons we love it…
1. The art. The store – which is half gallery half shop – exhibits a diverse range of artists’ work. The window display features powerful horse photography by Sarah McColgan, while an LED infinity mirror artwork by Peter Gronquist ethereally lights up the space. We particularly love CJ Hendry Giorgio Armani bag – a pencil drawing of a creased shopping bag.
2. The shop. Art, lights, books, gourmet foods, and fashion accessories. Everything is sourced by The Cool Hunter, and part of the store’s USP is its offering will change regularly. Though the space is artistically lighted and accentuated by metallic paintings, there is an overall black tone across the products – from the minimalist black marble iPhone case, the packages of a body wash or olive oil, and to fabricated bronze and steel sculpture.
3. The décor. The black wall panels are by 3D Wall Panels and really set off the colours from Anthony Gargasz’s “Metallic Head” painting to the matte gold cutlery sets also on offer. It’s minimalist but very cool. But then, it would be – right? A must-see.
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