Jan 09, 2017 | By Poonam Dhuffer
Experience Lifestyle & Interiors on WGSN.
Feb 27, 2014
For the launch of its new “Silence” collection, globally renowned carpet manufacturer Bolon collaborates with acclaimed Swedish choreographer Alexander Ekman in the creation of a beautiful short film.
Already known for collaborations with various renowned designers and architects, this time Bolon thought of something drastically new – and even more exciting.
Annica Eklund, representing with her sister Marie, the leading family behind Bolon says: “We always like to challenge ourselves, to be on-trend and at the forefront of the creative world. We love to work with innovative designers, artists and architects – and when we saw Alexander’s work, we were immediately touched by it, and we knew we wanted to work with him.”
The Contradiction of Silence consists of a beautiful dance with an alternation of music created by the dancers’ steps and the sound of Bolon’s weaving machines – the performers become one with the carpets, which transpire to be the real protagonists and key players.
Inspired by the calm and silent Swedish landscape with its lakes, forests and skies as well as by historical traditional textiles and patterns, this work of art results in a playful and energetic video, designed to highlight the versatility of the materials and to emphasize the sound-absorbing quality of these new carpets.
The whole video is created using fabric from the Silence carpet collection, including the dancers’ outfits, the rooms, and all the material on stage. The “Contradiction of Silence” concept was further interpreted at the latest Stockholm Design Week, where Bolon proposed an installation created in partnership with the young students and graduates of Beckmans College of Design in Stockholm.
Inspired by the new collection and the short film, the result was a highly poetic two- and three-dimensional one-of-a-kind multimedia experience merging graphic design, flooring and video. We’re looking forward to seeing more of Bolon at this year’s Milan Design Week; for further information on the brand and its collections please visit the website. – Vittoria Toffoli
All images courtesy of Bolon
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