The Chanel Contemporary Art Container


The Chanel Contemporary Art Container created by Zaha Hadid in collaboration with Karl Lagerfeld has arrived in New York. Launched at the 2007 Venice Art Biennale, this moving art container has traveled over 3 continents. The exterior was constructed in a series of arched segments inspired by the shape of seashells allowing the structure to dismantled and transported. Weighing in at 180 tons and constructed from 700 pieces, it took 4 weeks to mount the structure in New York and it will take 2 to dismantle it. The inner courtyard is 65 square meters making each visitor feel as if they are a key component in the space and interactive with each exhibit. Each visitor is guided through the space by a voice over on a headset distributed in the entrance. Initially inspired by Chanel’s quilted 2.55 bag, each instillation shows a correlation between nature and fashion. In one video, there is a woman using an over-sized 2.55 bag as a flotation device. The Fashion Office loves it when the worlds of fashion and art collide.

Location: Rumsley Stadium in Central Park, E.69th Street and 5th Ave. entrance

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