Login

The Buttonfly Collection

 butterflies.jpg

As part of the Live Unbuttoned campaign, Levi’s paired up with renowned artist Jay Jay Burridge to create seven denim butterflies made from recycled jeans. The installations were randomly displayed in the Camden, Soho and Shoreditch sections of London. Shown in glass cases, like the real thing, this art experiment definitely acts as a bold statement, rather than just advertising.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin