May 08, 2017 | By Carlene Thomas Bailey
Get more with a WGSN membership. Click for a demo.
Brows have been big for a while now – both in actual and figurative terms – and looking at the SS16 catwalks this isn’t about to change any time soon. For me, brows are the cherry on top of the cake, the final piece of the puzzle. Without tending to them, I look almost ghostly, a little off kilter as it were. One they’re nicely filled in with a creamy dream of a product everything comes together – they complete me, as Jerry Maguire would say, only in a vastly different way to Renee Zellweger. For those out there with a similar attachment to theirs, here’s a little list of 5 products to help sculpt, feather and fill until your heart’s content.
1. Anastasia Beverly Hills Dipbrow Pomade
The undisputed queen of brows, the much lauded Anastasia Beverly Hills’ pomade is one of the quickest and easiest ways to fill in and define. Quick-drying and waterproof, use it to thicken and darken for a bold and expressive look that works both day and night.
2. Shavata Brow Strengthener
Made with organic castor oil, this best selling brow strengthener from Shavata aims to combat all those years spent plucking our brows into oblivion. Stimulating growth, the rollerball applicator ensures the serum gets right to the roots, conditioning and nourishing each follicle for a Cara Delevingne-esque bushiness.
3. BlinkBrow Bar Brow Corrector
For all those perfectionists in the world, this brow corrector from BlinkBrow Bar is a must, designed to tidy up any smudges and slip-ups with a single swipe of the brush. Using a natural and conditioning Micellar formula containing peach extract and organic peppermint floral water, this is the tool that will help shape a pair of flawless brows day in day out.
4. SUQQU Balancing Eyebrow Palette
This three-in-one palette from SUQQU is designed to enhance what nature already gave us, defining the ridge area and adding follicle definition. Apply the lightest shade just under the brow, adding a hint of highlighter so they pop and shout, then sketch in individual hairs with alternating dark shades. It’ll create a natural expression with that little extra oomph.
5. PUR Browder
Using a unique fiber formula, these brow powders from PUR are a dream for turning sparse and uneven brows into natural looking bushy beasts. With a flocked applicator, they help form the perfect arch with a mere upward swish of the wand, and also happen to double up as eyeliner for a truly versatile product. More bang for your buck and all that.
BE FIRST WITH BEAUTY: From backstage buzz during fashion weeks, to emerging street style trends, our beauty editors are constantly publishing ahead-of-the-curve trend reports to keep our subscribers informed. Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.