Dec 20, 2018 | By Alice Gividen
Get more with a WGSN membership. Click for a demo.
Organic beauty is back in the press thanks to the launch of Gwyneth Paltrow’s new Goop skincare range – a line of products so natural she was happy to use one as a dip for a packet of McDonald’s French fries on the Jimmy Fallon show last month. But while we wait for it to land in Europe, there are plenty of other organic lines worth your pennies.
Living Nature Thickening Mascara
Many – make that most – natural mascaras aren’t worth the tube they come in. Living Nature’s bucks the trend thanks to added clay, which sounds strange but does a great job in thickening lashes. As an added benefit, for those with ultra-sensitive eyes, I’m reliably informed this is one of the best mascaras we’ve found on the market.
SAAF Organic Ultimate Face Serum
I discovered this absolutely deliciously scented facial oil while I was killing time in Holland & Barrett before a meeting. It has since found its way into my sister and mother’s Christmas stockings, as well as my bathroom cabinet. It’s billed as a serum, but unless you have very dry skin, you probably won’t need a moisturizer on top.
Inika Organic Crème Blush
Inika are world leaders in the natural beauty space, with products that are certified as organic, vegan, halal and cruelty free. In a range of excellent products, the multi-purpose blush in its dinky little pot gives great colour – in a nice traditional red – to both lips and cheeks.
Dr Haushka Balancing Teint Powder
Dr Haushka is well known for its skincare, with good reason – I adore the famous rose day cream – but its make-up is well worth investigating, too. This face powder was originally a special edition, but brought back due to customer demand. Great for mid-day touch-ups.
Skin & Tonic Calm Balm
While I wait for my Sunday morning yoga class to start at Triyoga in London’s Camden, I invariably end up smearing myself with all the tester pots in their little shop, which is how I chanced upon Skin & Tonic. There are a maximum of seven ingredients in each of the British brand’s yummy products. And the best-selling Calm Balm – my favourite – has just six: shea butter, lavender flower oil, sunflower seed oil, Roman chamomile flower oil, calendula flower extract and rosemary leaf extract. I rub it into dry spots, like my elbows, or my wrists for a quick de-stress solution. Warning: do not rub it into the palms of your hands before trying downward dog – you have been warned!
BE FIRST WITH BEAUTY: From backstage buzz during fashion weeks, to emerging street style trends, our beauty editors are constantly publishing ahead-of-the-curve trend reports to keep our subscribers informed. Join WGSN here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.