Sep 20, 2017 | By Erin Rechner
Get more with a WGSN membership. Click for a demo.
For me, superfoods are filed under ‘things that are annoyingly hip for being good for you’, I struggle to embrace them because to be honest, food is my thing (hold, the kale please, pass the burger etc) I just don’t particularly like chowing down like a rabbit on a twig for breakfast, lunch and dinner.
Happily, the beauty world has solved this problem for me, offering a plethora of superfood infused products that help me get that shot of vitality without forgoing my afternoon snack. Here are five supers that have caught my eye recently, packed with healthy skin benefits.
Elemis Superfood Facial Oil
Infused with nine superfood oils this new facial oil from Elemis is skin health in a jar. Broccoli, flax seed, poppy seed, cucumber, macadamia, rice bran, daikon radish, meadowfoam and rosehip come together for a treatment that swells like a well-stocked pantry. Replete with anti-oxidants and fatty acids, it smoothes onto the skin like butter on crumpets, helping to keep it supple, strong and healthy no matter what age you are.
The Body Shop Superfood Masks
Later this month (August 16) The Body Shop will be gracing us with five brand new face masks, each dedicated to a different superfood that promises to primp, preen and protect the skin.
100% vegetarian, the masks are packed, crushed and drizzled with everything from Himalayan charcoal to Amazonian acai berries, each inspired by a beauty ritual from around the world. Charcoal promises to detoxify and remove impurities, whilst honey from Ethiopia aids replenishment, British rose helps to plump, Chinese ginseng and rice sloughs away that dullness and the acai berries add a zing of energy back into tired skin. Superfood skincare at its best.
Nugg Face Mask Revitalizing Flaxseed & Peppermint Oil
This little nugget of a face mask is not only portable – and therefore perfect for travel – but also packs a punch with its flaxseed and peppermint oil concoction. Specially formulated to leave visible results after just one use, expect skin to be plumper, hydrated and wonderfully refreshed. With no parabens, petrochemicals, sulphates or synthetic fragrances and dyes, it’s a little gem that incorporates natural oil dispersion technology for a gentle and non-drying application.
Maya Chia Supercritical Chia Waterlass Wonder Balm
One for those who suffer with rage-inducing dry skin like myself, this Waterless Wonder Balm from Maya Chia is a God send. Formulated with chia seeds, those little grains of super power bring what feels like a tidal-wave of hydration to thirsty areas around the lips, elbows, cuticles and feet – or anywhere you fancy putting it to be honest. With a delicate orange blossom scent, it can be applied in great quantities or sparingly, dependent on the mood, and the result will always be super soft and sparkly.
Youth To The People Kale + Spinach Green Tea Hyaluronic Acid Cream
Ah kale. A veg that none of us had ever heard of until two years ago when it sky rocketed to stardom thanks to its super healthy credentials and pure eco-warrior goodness. Now it’s a staple in almost every restaurant I come across, and although I’m not actually partial to it in food form, I will never say no to a cream infused with its nutrient-rich bounty. This one from Youth To The People comes with a side of spinach, green tea and hyaluronic acid and will moisturise the skin, protect it from free-radicals and rejuvenate it – no matter what time of the day or night you apply it.
BE FIRST WITH BEAUTY: From backstage buzz during fashion weeks, to emerging street style trends, our beauty editors are constantly publishing ahead-of-the-curve trend reports to keep our subscribers informed. Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.