Jun 22, 2017 | By Emma Grace Bailey
Get more with a WGSN membership. Click for a demo.
One of the perks of my job as a beauty editor is that I get to travel and explore different cities, meet inspiring individuals, industry experts and brand founders as well as getting to test all the latest new product launches weeks before they hit the shelves.
Earlier this week, I was in Paris where I was presenting to an influential bunch of beauty bloggers and journalists from around the world on the S/S17 beauty trends for an exciting new product launch from a major cosmetics brand. Despite this being a short and sweet (overnight) trip, I always try to find some time to visit as many beauty retail stores as I can fit into the hours I have in the day. I’ve been to Paris many times but it still never disappoints – it offers an array of cool beauty boutiques and loads of new boutiques have been popping up in the heart of the city.
So, for this week’s blog post I wanted to highlight the best beauty stores, including a few new ones, to check out next time you’re in Paris. Bookmark these places on your google maps now!
For the very first time in Paris, Aesop is offering beauty treatments in a brand new pop-up space (opening until mid-May) at its Rue du Faubourg St Honore offices, which has been transformed into a zen-like oasis for facial appointments. Aesop teamed up with Benjamin Paulin who worked with the in-house architect Jean-Philippe Bonnefoi to covert the old brand’s old office into a beautiful, tranquil space featuring three rooms, all furnished with specially cherry picked pieces designed by Paulin, Paulin, Paulin. There are six facial options on the menu and the exact treatment won’t be determined until after a consultation over an Aesop brew on the “Osaka” sofa. This is a truly intimate experience – you will have the entire space to yourself so you can immense yourself into a tranquil oasis away from the hustle and bustle of central Paris and leave with a calmer mind and wellbeing, plus gorgeous glowing skin.
For fragrance lovers out there, you can’t visit Paris without heading to Nose – a perfume heaven with an amazing collection of more than 50 niche brands (including the likes of Diptyque, Maison Francis Kurkdjuan and Creed). More than just a fragrance shop, Nose offers a personalized perfume diagnostic experience that recommends a scent based on your profile. It will help you find a perfume after answering a series of questions based on your olfactory preferences and presenting you with five fragrances matched to your profile. I did the test and I think I have found my new signature scent – Not A Perfume by Juliette Has A Gun.
I’ve never really been a fan of skin cleansing devices, if I’m honest, but that changed when I got my hands on a Foreo Luna (recommended by my lovely colleague Emma who uses it religiously and who has THE most amazing skin). Unlike other cleansing devices on the market, Foreo’s products are made from silicone so it makes them super easy to use and clean (which is so important to me as I found brushes can get really dirty allowing bacteria to spread). I was really excited to hear about the opening of Foreo’s first standalone store. A newbie in the Saint-Germain-des-Pres area, the shop carries everything from the brand including the cleansing tools and toothbrushes, eye massagers and skincare. The shop is pretty cute too, with pastel interior design to match the colours of the products.
I’ve mentioned this brand a few times in my previous posts as I am a massive fan of all the French-Korean products which fuses the best of French and Korean beauty rituals and ingredients together.
On this recent trip, I managed to stock up on some of my staples favourites such as the BB cream, CC crème, Eau Ginseng and the Solid Cleansing Oil. The shop, which is located on 45 Avenue de l’Opera, is inspired by “the story of a French woman going to Korea and bringing Korean beauty treasures back to her apartment in Paris”. It carries all products from the brand.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.