Feb 14, 2018 | By WGSN Insider
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Digital beauty apps aren’t brand new, in fact L’Oreal Paris was one of the first to launch its virtual make-up app, Makeup Genius, in 2014, which has since been downloaded more than 6.3 million times.
Since their inception, beauty apps have transformed the way we try on make-up products, shop or buy online. These apps have become our very own personal make-up artists, the tools we use to try on cosmetics without actually applying it on our face or having to venture out to the shops.
Also, for the less daring types like me, it opens up endless possibilities of trying out colours I never dared test in the shops and seeing the effects right before my eyes in seconds. These apps are fun, easy to use and a great interactive way to experiment with different looks in real-time.
So, this week I wanted to share some of the newest digital beauty apps that have hit the market.
Here are my top 5:
1. Rimmel London Get The Look
Described as ‘the shazam of beauty’, Rimmel London’s Get The Look app is a clever new tool that allows you to snap, try and buy make-up products. It’s a pretty clever app and dead easy to use too. You can snap any look you like from a magazine editorial or an Instagram pic to even stealing a look from one of your best mates. Once the look has been captured, it will virtually apply the look onto your face, in real-time, using colour-matched Rimmel products. There is also the option to customize your virtual look by changing the shades and colour. The technology is pretty impressive – the virtual make-up stays on even when you talk or smile. You can also buy the products (there are 300 Rimmel items available) via the app with Google shopping.
2. Urban Decay Vice
I must admit I’m a bit obsessed with lipsticks, but sometimes it can be a little exhausting navigating through hundreds of brands and swatching different products to find that perfect shade. However, now there’s a new app in town that takes the guesswork and frustration out of buying the wrong shade of lipstick. Urban Decay’s Vice is a lipstick app that uses a mirror screen that allows you to virtually try on 100 different shades from the brand, so you can see what looks good and what doesn’t before posting it to your friends so they can vote on the best one.
3. ModiFace Bot
Modiface (the people behind the creation of augmented reality technology such as the L’Oreal’ Paris’ Makeup Genius) has just unveiled the new AR bot – a conversational beauty adviser for Facebook Messenger that allows you to discover products through chat. It also shows you what the item looks like in real-time and you can purchase the product too. Just like a beauty adviser, it’s packed with knowledge of about 20,000 beauty items and you can search for products via colour, brand or shade name. Once you’ve found your desired shade, you can virtually try the product on by uploading a selfie to the chat. Using advanced facial tracking and simulation technology, the bot will generate a preview of what it looks like on your face.
4. Shiseido Rouge Rouge Kiss Me
This is a really cute and fun interactive digital game that reminds me of Burberry’s Kisses campaign a few years back. Rouge Rouge Kiss Me is built around a similar concept but done in a super cool way! It works by sending a virtual kiss to a friend or loved one by smooching a smart phone screen. Once the kisses are exchanged, it will match up the virtual kisses together and create an animated ‘Kiss Monsters’ GIF.
5. Max Factor #BeMoreYou
Max Factor has unveiled an exclusive, virtual make-up consultation service offering facial diagnosis and make-up artistry tips via video calling, led by the brand’s head UK make-up artist Caroline Barnes and a team of make-up consultants. For a chance to experience this online immersive consultation (which takes place for one week only starting on July 18), the brand has set up a competition through Facebook where fans are invited to like the post on the social platform from July 11-14. This virtual consultation service is part of the brand’s #BeMoreYou campaign, which celebrates every individual’s unique beauty.
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