The Beauty-Full Week: Editor-approved primers for hair, nails and makeup
By Theresa Yee

Primers are having a beauty moment and the newest priming products go beyond just make-up, says WGSN Senior beauty editor Theresa Yee

Apr 15, 2016
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From primers to help improve the health of your hair and nails to enhancing your favourite face mask, there’s a product to suit every beauty need. As you know, amazing skin, hair and nails starts with a great base, so here’s five new products to kick start your beauty regime.

1.Origins Maskimizer
This is a face primer that you apply before a mask. Taking masking to the next level, the pre-treatment facial spray helps to optimize your mask allowing for a smoother application, better hydration and soothing benefits. It’s pretty versatile and can be used on any type of mask apart from peel-off ones.

2. Redken Pillow Proof Blowdry Express Treatment Primer Cream
A primer for the hair that combines heat protection with a time-saving formula for a speedy blow-dry. It’s idea for thick and dry hair as the nourishing cream will inject moisture back into tresses and leave hair looking healthier and stronger.

3. Smashbox Photo Finish Primer Oil
Enriched with 15 essential plant oils including jojoba, lavender and chamomile, this oil-based face primer leaves skin dewy, soft and moisturized for a red carpet glow.

4. Clarins Instant Light Lip Perfecting Base
I love wearing lipstick but I hate having to reapply it constantly. This new transparent lip primer is a must, designed to set, smooth and moisturize the pout so your lipstick stays put for longer.

5. Butter London Nail Foundation Priming Basecoat
Basecoat products are an essential first step in a manicure and shouldn’t be skipped. We love this Priming Basecoat from Butter London as it dries super quick and helps to strength nails, stops nails from staining and ensures colour stays put longer.

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The Beauty-Full Week: Editor-approved primers for hair, nails and makeup
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