Apr 07, 2017 | By Carla Buzasi
Get more with a WGSN membership. Click for a demo.
A great beard doesn’t just happen. Like all important things in life, facial hair demands care and attention. That’s why Murdock London has created the new Beard Shampoo & Conditioner and Beard Oil to complement their award-winning Beard moisturiser.
These products are made of the finest natural ingredients and the advanced pH-balanced formula contains no harsh detergents. I was lucky enough to try the new Murdoch range at the Covent Garden outlet this morning as well as getting a beard trim by the wonderful Matthew Hughes. The Beard Shampoo is ideal for removing environmental pollutants while remaining gentle on the face. A range of ingredients help maintain moisture & untangle the beard.
The Beard Conditioner is specially formulated to soften both the facial hair & skin underneath as well as increasing appearance of shine.
Last but not least, the Beard Oil, a highly emollient formula containing apricot, jojoba sunflower and organic argan oils with calendula flower extract in a formula to smooth, soften and strengthen the beard.
On another note, Murdoch London is popping up in the heart of Piccadilly with their gentlemen’s Christmas lodge. Located at Princes Arcade off Jermyn Street and Piccadilly, The Murdock Lodge will run from November 28th until January 5th. The entire range of luxury grooming items and gift boxes will be available to purchase. Furthermore, Murdock will be hosting a series of “Gentlemen’s Christmas Soirées” throughout the month to prepare guests for the festive season.
The Beard Collection is available now at www.murdocklondon.com
– Diego Sanchez
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.