The BBC Report


Both sneakers and denim have become collector’s items for a select group of aficionados, so it’s perfect when the two work together for one super cool style. As part of their Fall 2009 Collection, Pharrell’s brand Billionaire Boys Club combines denim with one of their best selling shoes, the chukka. The upper comes in raw denim and an all-over logo print. They hit BBC stores this month for $230.

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