The Axe Factor


As the lumberjack trend continues to inspire, local designers take a cue from outdoor industry by reinterpreting one of man’s most primal tools — the axe — Before this beautiful country became the engineered landscape it is today, it was home to some of the most massive free form trees in the world. Any logger will tell you, from the Pacific Northwest all the way to the coast of New England all a “real man” needed was a sturdy pair of boots and good axe… that’s where The Best Made Axe Co. comes in. Based in New York City the Best Made Axe Co. offers a finely tuned selection of bespoke axes, designed, painted and polished individually for a wide range of people from all backgrounds, including true outdoorsman and weekend warriors. The Best Made Axe Co. believes that “an axe is indispensable and sublime, the epitome of fortitude and strength, a perfect design object, a timeless instrument” and should be used by even those that don’t have the time to get outside.  


Best Made Co. was founded by designer and author Peter Buchanan- Smith, and outdoorsman and environmental entrepreneur Graeme Cameron after meeting in the 80s in Algonquin Park in Northern Ontario. They built a friendship based on their mutual appreciation for the essential item, and eventually over the years they came to create the Best Made Axe Co.


The first and only “all-season” axe and badge combination — with slogan and logo stamped onto the handle — each axe comes with a full four set of 2″ embroidered badges.


A few images from the Best Made Axe Co. F09 inspiration board, proving that good design can be found in the most unexpected places.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.