The Anya Hindmarch Mini-Mart

Open now until the end of September, the Anya Hindmarch Mini-Mart debuts the much-anticipated ‘Counter Culture’ collection for A/W 14/15. Situated in the heart of London’s Mayfair at 99 Mount Street, the interior of the Mini-Mart combines neon signage with original shop fittings and our personal favourite; golden shopping baskets.

The perfect setting for accessories that were inspired by the idea of finding beauty in the banal, not only is the Mini-Mart selling Coco Pops clutches and minaudières in the shape of Bourbon biscuits, but serving up 99 ice-creams too.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.