6 hours ago | By WGSN Insider
May 03, 2018
Women-only co-working spaces are becoming increasingly important, as female entrepreneurs look for opportunities to creatively collaborate and socialise, building strong emotional and professional networks. Spaces like The Wing have pioneered this idea in the US, and now London has The AllBright, its first all-women members’ club, courtesy of entrepreneur Debbie Wosskow and former Hearst UK CEO Anna Jones.
It would have been easy when designing an all-woman space to opt for a stereotypical aesthetic, but The AllBright looks to avoid design clichés. The club dodges even the smallest splash of Millennial pink, with interiors that combine classic neutrals with dark, rich shades for a timeless aesthetic inspired by its Georgian townhouse setting. The club instead showcases its all-women ethos by celebrating women-run businesses, working with women for their PR and interiors and using pieces made by female creatives throughout the space.
Tapping into the trend for homely workspaces, The AllBright embraces a lived-in, residential feel to make members feel at ease. Rooms for work and meetings are filled with soft seating, cosy corners and stacks of well-worn books – a world away from the usual corporate office. To add to this sense of homeliness, interior designers No.12 scoped out vintage pieces for the club to achieve a less uniform look, and add a sense of personality to each room.
As the demand for spaces for women continues to grow, brands will need to explore nuanced design approaches to create unique concepts. Spaces will need to be flexible, catering to their members’ daily routines without pandering to stereotypical design ideas. Personality will be essential, as small touches of interest (vintage vases, curated gallery walls) will help to create individual, tailored atmospheres that stand out from the crowd.
WGSN Lifestyle & Interiors subscribers can check out our Designing for Female Empowerment report for further insight on designing for women, and our Workplace Wellness report for more on new approaches to the workplace. For the lowdown on Bumble’s new networking offshoot, take a look at Bumble Bizz spring fashion dinner: A new way to network.
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