May 26, 2017 | By WGSN Insider
Nov 20, 2015
If you are wondering why shop floors are stocked with 90s inspired underwear, and just how scallop detailing is currently influencing design, wonder no more.
Here’s a teaser of the key lingerie retail trends and themes you need to know right now.
1. Logo waistbands
The 90s are back- and the waistband has become the talking point again, embellished with statement words and logos. Forget tight and uncomfortable pants, the consumer demand for loungewear is pushing retailers to create a new wave of underwear with a visible sports-inspired elastic band, remixed with an urban 90s twist. See Chromat’s Mathletes collection for inspiration.
2. Daring Christmas styles are here
While lingerie at Christmas can seem like the type of gift that could go terribly wrong, it’s actually a great time to invest. Retailers know that demand is high during this period, so they release collections that really push the boundaries. Sultry reds and seductive silks come into their own at this time.
3. Peekaboo detailing
Rather than covering up, it’s all about alluding to sensuality with lingerie sets created with peekaboo openings. See BlueBella Lingerie and Nightwear for inspo.
4. Soft and wireless
Taking inspiration from Womenswear, plus a nod to all things Active, the latest lingerie brands have fully embraced soft and wireless shapes. Bras have become fashionable bra-tops – with exaggerated scallop detailing and graphic lace. Fortnight Lingerie, whose latest campaign is all about burning restrictive underwire push-up bras in favour of soft bras is a great example of this.
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