Sep 20, 2019 | By Athena Chen
Jan 12, 2017
As the next run of trade shows fast approaches, these are the top five footwear trade shows our WGSN editors are looking to attend this year.
For the sneakers obsessed… CIFF Tradeshow in Copenhagen
Sneakers have become a global trend – what used to be a sport shoe is now a fashion statement. The must-visit show for footwear buyers with a particular focus on sneakers and active lifestyle footwear is the Danish show CIFF, which runs in February and August.
For commercial and contemporary collections… theMICAM in Milan
TheMICAM held in February is a real hotbed of brands, making it one of the must-attend events for the footwear sector. With commercial and contemporary collections for men, women and children on show of both domestic and international origin, TheMICAM attracts attendees from across the world to Milan’s vast Rho Fiera exhibition space. Besides the extensive expo, you can also find insightful presentations by our WGSN Mindset team at theMICAMSquare.
For independent designers and impeccably curated brands… WOMAN in New York (for US specific brands) and Paris (for European brands) Known for its small curated selection, Woman showcases a strong selection of independent designers and young, mainly European brands in the Paris show. For the New York show, there is a focus in also independent desigmers and emerging brands, but this time in US talents.
For understanding the psyche of the current menswear market… SEEK in Berlin This trade show (17-19 January) offers a great breakdown of the key trends and brands catering for men, specifically men’s lifestyle (active and casual).
Welcome to Berlin @sneakersnstuff_berlin #cheers #happyopening #crewlove A photo posted by SEEK Exhibitions (@seek_berlin) on
For the women’s fashion footwear… PREMIERE CLASSE in Paris
A highlight on the circuit, Premiere Classe (runs from 2-5 March 2017) is unique in that it focuses entirely on footwear and accessories categories. Its strong edit of original, primarily European, brands make it a key destination for buyers from around the globe.
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