Login

The 2012 Australian Open

Winter is currently at full tilt at many locations around the world, but for those seated in the Southern Hemisphere, summer is equally at its peak! Case-in-point, on January 16th the Australian Open tournament kicks off a two-week-long stretch in Melbourne, and the entire tennis community will travel to the land “down under” to watch matches on its famous blue courts.

The Active Team is always excited to see what the pros will be wearing and this Grand Slam is no different. (Especially considering we’re writing this post in 20-degree weather in New York City!) We found a few looks and wanted to call out what our favorite athletes will be wearing over the forthcoming weeks…

Current number one seed in the world for women, Caroline Wozniacki, will don a crimson red tennis dress from sponsor adidas by Stella McCartney. The tonal lace-like pattern is discreet and ultra feminine, and the peek-a-boo mesh back is incredibly directional.

Nike, a powerhouse in terms of tennis apparel and gear, sponsors many of the world’s best athletes including top seeded players, Maria Sharapova, Rafa Nadal and Roger Federer – the man who is considered the best tennis player to ever live. Each of their looks embodies a minimal streamlined approach – less bells and whistles and more back-to-basics…

Feds’ refined aesthetic stays true with his monochromatic color blocked button front polo and crisp white shorts.

Sharapova will wear a simple white tennis dress with on-trend neon green racerback straps and “slashed” panels for that pop of color to peek through.

Rafa, equally relying on a scaled down and minimal look, will sport a lime performance crew neck with tonal shoulder accents and long white tennis shorts, with a shot of teal.

Last and certainly not least….the current number one seed in the world, Novak Djokovic continues his relationship with Sergio Tacchini. The iconic Italian brand is keeping Mr. Djokovic’s 2012 Australian Open look under lock and key. Though we did come across a few pics of the great on the Open’s site training…

More to come once things get heated up in Australia! – Jessica Kaplan

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin