Apr 03, 2017 | By WGSN Insider
As any fan of vintage fashion magazines can attest, textile advertisements were a constant presence through the 1950s, when the average woman still sewed clothing and home goods for herself and family and mills were keen to pocket her yardage dollars. These vestiges of a bygone era not only recall the depth of knowledge and fabric awareness possessed by the average consumer at the time, but also serve as graphic inspiration for designers and creative people today. A recent browse through the astoundingly thorough L’officiel de la Mode magazine archives yielded innumerable examples from the 1920s, demonstrating the whimsical, charming approach to fabric advertising that reigned in the first half of the 20th century. A series of our favorite examples below, from 1925 – 1929.
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