Teva // The Original Story
By Clare Varga

To celebrate the heritage and fun that Teva stands for, the brand teamed up with New York retail concept Story for a fun-filled event to kick of festival season.

Apr 09, 2014
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With sport sandals on the rise with not only outdoor enthusiasts but the fashion crowd as well, nothing beats the original Teva. To celebrate the heritage and fun that Teva stands for, the brand teamed up with New York retail concept Story.  With an always-evolving space, they transformed Story into Original Story, taking on the classic Teva sandal.

A DIY station in the back allowed guests to customize their own sandals, while various vignettes lent inspiration for how to style them into a unique look for sunny weather. With festival season officially kicked off with SXSW, the summer themed party was on-point. Miniature versions of summer foods (and cocktails) were passed around, the manicure station was buzzing and music was pumping from the DJs.

To see the way that attendees and influencers are styling their own Tevas into festival-ready looks, check out the hashtag #originalstyle on Instagram and twitter, and add your own to the mix. Thanks again to our friends at Teva for having us down to kick off Spring in a big way – bring on the sun!

-Erin Mintun 


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