Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
After 3 years of planning and development, Amsterdam-based denim boutique Tenue de Nîmes finally announce their own brand of jeans.
Back in 2012 when we visited the Dutch capital for our Amsterdam denim guide, we sat down down and spoke to Rene (see interview here), one of the owners and founders of the award winning denim store Tenue de Nîmes. During the interview he hinted that the himself and Menno were busy planning their first ever Tenue de Nîmes jean. Over the years the store has collaborated with the likes of Tellason, Momotaro, Rogue Territory and Tender Co. to name a few, but this is the first time they release a product completely on their own. When we spoke to Renee, little was revealed and a lot of was left to speculation and still the same remains when they released teaser photos on their blog.
Entitled ‘Charles’, the debut jean comes in a slim straight fit and is packed with a load of geeky details that you’d expect from the duo. First off is the denim, both light in fabrication, a 14OZ Kurabo selvedge, and colour, a dazzling ‘Memphis Blue’ shade that reminds you of the kind of 70s raws your parents would slide into the bath in to shrink to fit. The hue is set off nicely with red line selvedge, tonal stitching, a barracked coin pocket with the Tenue De Nîmes logo, and herringbone pocket fabric. The meticulous detailing carries over to the hardware with a custom top button with intricate de-bossed crest inspired by a coin found in Nîmes that was used in the times of the Roman Empire. Take a closer look and you’ll notice there are no rear pocket arcuates, the selvedge fly and the belt loops look as though they’re sewn into the waistband, but barracked from the backside of the loop “much like what you would see on a pair of chinos” Rawr denim point out.
The post mentions another interesting detail that provokes further thought, that the jeans are “touched in San Francisco and manufactured in Italy”. Its unclear what the San Francisco reference is but its not long until the jeans drop, so you won’t have to wait long to find out. The jeans are set for release by the end of February and they are offering pre-order for the first 60 people to request in the comment section of their post. More details are in the latest Journal De Nîmes Future Issue.
Here’s what Rene and Menno had to say on the jean:
“For this particular project we really wanted to make something that would meet the demands of the 21st century denim aficionado. In a time in which lots of people seem to be focused on having more rather than less and seeking the cheapest option around, we hope to have succeeded in making something worth every penny and that you will keep with you forever. A garment that will feel like you’ve found that one true love.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.