Feb 21, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
William Kroll and his label Tender launches into S/S 13 with a range unique dying techniques like no other.
It has been said before that when you invest in a pair of Tender denim you are investing in a piece of denim history. Each season designer and founder, William Kroll introduces a combination of concepts from the past to create something innovative for today’s market. With Tender, every minute detail of each and every piece has a purpose and ultimately a high level of function.
One of the other notable features that makes the brand stand out from the plethora of other workwear labels in today’s market is their use of natural garment dyes. From purple logwood to woad and veggie dyes, William has tried it. This is an unbelievably painstaking and lengthy process, however the reward is a richness, depth, and variety of color which simply cannot be achieved in any other way.
For S/S 13 (Tender’s sixth seasonal production), William explores this process further on a range of unsanforized Japanese selvedge denims and English-woven cotton canvases hand-dyed with tan wattle and French woad. The result is a selection of jackets and jeans in beautiful earthy brown shades and rich indigo shades. The jeans are a particular highlight with the lighter contrast shade on the weft, while the jackets are finished with Saville Row tailores strap buttons, intended for trouser braces. These tough fabrics are also complimented with a selection of turquoise separates and accessories dyed from copper verdigris.
The collection includes a fireman’s jacket constructed from an 18oz canvas and garment dyed with wattle — a natural dye that originates from Acacia wood. The jacket features a one piece collar and a pleated back, while the pockets are lined with English calico and finish with kick-pressed, copper, dome rivets.
The jeans are offered in the Lot 129 (slim fit) and Lot 130 (tapered cut) in either the 18oz canvas or a 17oz unsanforized Japanese selvedge denims – both in either tan wattle or French woad. Unique details include triple stitched seat seams for durability, lined square hip pockets, copper rivets and a solid brass removable button. The pants are also sewn with English-spun 100% cotton thread, which takes on the color of the dye and will wear and fade with the garments to develop a beautifully unique wear pattern.
To read more on the collection, head over to the official Tender webpage or the new Trestle Shop where you can directly buy the products. You can also look on a selection of the Tender’s leading stockists including Unionmade and Superdenim.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.