14 hours ago | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Rather than using a standard yarn-dyed fabric, these jeans were cut from piece-dyed cloth. As Tenue de Nîmes explain on their blog, piece-dyeing heavy canvas like this is usually done over rollers in a large vat, using a carefully controlled automated process, but the canvas for these Tender x Tenue de Nimes jeans has been scrunched into a small vat, causing it to crease up in the dye which leaves marks and streaks on the cloth. This means that each pair of jeans is subtly unique.
The final color is reminiscent of a standard beige duck fabric, but the shade is warmer and richer – similar to that of a flower pot. What’s more is that every pair of the Tender type 130TDNXX is accompanied by a signed letter from the designer and is presented in a riveted English calico ‘pillow case’, and hand-stamped on each side. Read more at Tenue de Nîmes.
To celebrate their collaboration with William Krol’s Tender Co., Tenue de Nîmes invited Krol to their denim store in Amsterdam, where he chats about his lovely brand and the story behind his ‘Tender’ concept. The British denim professor, who learned the basics at Evisu in Japan, is literally a living denim encyclopedia.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.