Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Our friends at San Francisco-based denim brand Tellason recently debuted “Tellason Stories”, a new series of short videos highlighting fans and wearers of the brand. The first film features photographer/graphic designer/motorcycle builder, Todd Blubaugh. We’re looking forward to seeing who’s up next for the second installment.
Tony and Pete of Tellason are all about making solid, hard wearing denim — jeans that matter. Their ethos of great fit, beautiful fabric and American-made product has won the duo a huge fan base as well as positioned them in some of the best specialty shops in America — both in just a matter of years from when they launched the brand in 2009.
Anyone who is familiar with the San Fran-based brand will be aware of their simple and no-nonsense branding that lets the jean speak for itself. So, it was no surprise when they dropped their latest promo video “Tellason Stories”, featuring fellow San Franciscan and Tellason wearer Todd Blubaugh. As you will see in the video, Todd is a professional photographer, artist, graphic designer, as well as an avid motorcycle builder who loves to document two-wheeled adventures with a camera.
The film was shot and directed by Logan Kesley of Vertical Online (also director of Tellason’s brand story film) and seeks to translate the true spirit and sensibilities between Tellason and its users. As Todd explains in the film, “authenticity comes from when you leave style behind in pursuit of your own intuition or what works at the time for you.” If you read up on the story behind the Tellason brand you will see that this is a true representation of the philosophy which Tony and Pete built their brand upon.
If you want to find out more about Tellason, head over to their page. Alternatively, if you would like to read further about Todd, check out his homepage for his photography, as well as Twinline Motorcycles which also features in the film.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.