Apr 27, 2017 | By WGSN Insider
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Ted Baker’s new flagship in Hong Kong features a unique store design concept based on the city’s iconic trams and the British railway.
The storefront is clad with vertical panels of glazed tiles, resembling those used on the London Underground, while the interior is inspired by a vintage Hong Kong tram carriage.
Tongue and groove ceiling details run through the store with traditional carriage style light fixtures suspended on both sides. Timber panelling covers the lower part of the walls, with a blurred image sitting behind glass sitting above – like looking through the window of a fast-moving tram.
As customers take the stairs up to the first floor, imagery of the Hong Kong skyline is positioned at an angle covering the walls to give an impression of a steep incline on a tram to the Peak.
Other tram-inspired design details dot around the store, including rows of model trams at the cashier, and bespoke wallpapers made with vintage tram tickets at the fitting rooms.
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