Mar 09, 2017 | By WGSN Insider
Emphasising the lifestyle appeal of the Ted Baker brand, the UK based label have opened a brand new store in London’s Shoreditch. With less of a focus on the apparel (for which the brand is arguably best known) this new store highlights the ‘Moore’ that there is to the brand by spotlighting the footwear collection and extensive accessories offer that spans jewellery, luggage, eyewear and watches. Rounding out the offer, fragrance, stationary, gifts, homewares and audio are also available to buy, as well as bicycles thanks to a partnership with British hand-built bike specialists Quella.
Earning the store true destination status, customers can browse the store while sipping coffee from the in-store mini Everbean Coffee shop and even pamper themselves with a treatment from Ted’s Grooming Room or Ted’s Beauty Spot.
The permanent space is spread over 5,000 sq feet and has been designed to have an urban, warehouse feel with concrete floors and exposed breezeblock walls and a floor to ceiling digital display spotlighting Ted Baker product.
Ted Baker & Moore, 132 Commercial Street, Spitalfields, London, E1 6AZ
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